Job Description
Reporting to the Director of Product Marketing, the Product Marketing Manager will assist in binding our Engage product strategy to the tactics we need to achieve success in sales and marketing and to achieve results. You will promote awareness, adoption, and education to our prospects, customers, analysts, and internal team members regarding our Engage product offerings and feature set. This job will work directly with Oloโs Engage suite that enables restaurant brands to harness the power of guest data to grow their business.
You can work remotely from anywhere in the U.S. or at Oloโs headquarters in NYC.
What You'll Do
- Develop cohesive positioning, messaging, competitive differentiation, pricing and, packaging strategy for Oloโs Engage product suite
- Lead go-to-market strategies and campaigns that promote awareness and adoption of Engage products and features that align to Oloโs overall vision in delivering a world where every restaurant guest feels like a regular
- Oversee how the Engage products are advertised, discussed in press releases, represented in white papers, and seen by the public
- Partner with Engage Product team to develop product briefs that go through the product development cycle detailing scope, goals and overall direction of product
- Be the Engage product roadmap subject matter expert with a deep understanding of the total addressable market, competitors, and market needs with an emphasis on understanding the buyers and users of our products
- Collaborate with Engage Product Management, Design, Engineering, Sales, Sales Engineering, Marketing, and Customer Success to push product innovation to match market and customer needs
- Partner with sales enablement to train go-to-market teams t (i.e. training and educating these teams on the go-to-market plan, value propositions, positioning, messaging, and differentiation)
- Work with Marketing team members on product campaigns, customer segmentation, and overall campaigns calendar
- Orchestrate execution of all Engage product communications including collateral, web content, email announcements and campaigns and content
- Partner with Oloโs customers to develop compelling case studies that showcase the product value proposition in action
- Work with Engage Product Management to track performance and adoption rates of Olo's products to provide ongoing improvement plans
What We'll Expect From You
- 3+ years of proven experience in product marketing for a growth-stage software technology company, MarTech experience a plus
- 2+ years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Excellent project management skills working cross functionally to achieve goals
- Experience in product marketing for a growth-stage company
- Experience with SaaS platforms for enterprise clients
- Return on investment-tracking skills and ongoing management of indicators
- Experience developing and launching marketing materials that promote broad-reaching awareness of products and features
