Job Description
About the Product Marketing Associate Temp at Headspace:
Headspace is seeking an ambitious and results-driven Product Marketing Temp to join our B2B Product Marketing team in a multifaceted role. You will play a critical role in supporting our competitive intelligence efforts, crafting sales enablement assets, and contributing to the scaling of our product marketing team's work. This is an exciting opportunity for a strategic thinker with a passion for marketing and business innovation to make a significant impact in a rapidly growing industry.
What you will do:
Market and Competitive Intelligence:
- Conduct comprehensive market research to understand the evolving digital mental health landscape, identifying key trends, challenges, and opportunities.
- Maintain our competitive intelligence program, updating battlecards, creating a monthly newsletter, and leading sales enablement sessions.
Product Messaging and Content Creation:
- Craft compelling, clear, and targeted messaging that articulates the unique value proposition of our digital mental health solutions to our B2B audience.
- Lead the creation of a wide range of marketing materials, from sales enablement assets (pitch decks and two pagers) to digital content (web pages and blogs), ensuring all content is accurate, engaging, and aligned with our brand voice.
What you will bring:
Required Skills:
- Familiarity and interest in strategy, marketing, and healthcare
- Familiarity and interest in the discipline of Product Marketing
- A passion and interest in mental health solutions
- Proficient at writing marketing messaging and building customer-facing presentations; you have the ability to craft compelling stories that highlight impact, and your communication is clear, persuasive and personalized for the audience
- Data-driven approach to developing/contributing to B2B marketing strategies, with a focus on leveraging market trends, customer insights and competitive analysis
- You have a collaborative mindset and work well in a cross-functional environment
- Outstanding written and verbal communication skills
Preferred Skills:
- 2+ years of experience in marketing (school work, internships, or full-time positions)
- 2+ years of experience in digital health (school work, internships, or full-time positions)
Pay:
The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The hourly wage for this role is $37.50. Please note this is a short-term, 3 month temp position.
